BOWTEX

It all started when Robert Souery, the Bowtex founder, passed his motorcycle licence test in Sydney, Australia, and had a taste of freedrom for the first time. From that moment on, he developed a passion for motorbikes  and decided to make them the centre of his life. Everything for him would now revolve around bikes. He started riding his little CB250 around New South Wales and quickly became frustrated with the lack of riding equipment that would suit his needs.

In 2014 he decided to fly back to his home country, Belgium, to start working on something new, a pair of protective underlayers that he could wear under his favorite jeans, freeing him from the constraints of motorcycle safety equipment.