California based ASV Inventions were the early pioneers in aftermarket folding brake and clutch lever design. The company was founded in 2000 by Bob Morales, an avid racer and inventor who personally created their unbreakable lever design which was then manufactured solely in the USA from only the highest quality materials.
Due to the innovative design, high quality and full product back up offered by the company, ASV quickly became the lever brand of choice for Moto-X riders all over the world. In just a few short years, ASV became global market leaders in the off road racing sector, winning industry accolades and several awards along the way.
Drawing from this experience, in 2006 ASV then went on to create a highly innovative and desirable range of levers for street bikes offering the road rider many benefits over and above OEM and other aftermarket levers. Once again, the range became an overnight success.
ASV’s full product warranty has an “If you break it, we will replace it, free of charge with no questions asked” policy. This remains unique in the industry and demonstrates ASV’s confidence in their own products along with their commitment to provide end users with the best back up possible.
Made in the USA, all ASV levers feature a special pivot design that allows the lever to fold out of harms way in the event of a tip-over of the bike. Instead of bending or breaking, ASV levers simply pivot outward when impact occurs, and spring back instantly. If it does break, ASV will simply replace it free of charge!